The whole journey, written down
Learn the language, build the thing, launch it, scale it. No paywalls, no gatekeeping. The knowledge that used to be locked away, passed around the table.
Start reading
8 lessons live nowLearnWhat is a frontend, actually?The part of your app people see and click, explained for day zero.LearnWhat is a backend, and where does your data live?The kitchen of your app: where data is stored, logins are checked, and the real work happens.LearnWhat is a database? (and why a spreadsheet eventually breaks)Where your app's facts live, and the moment Excel stops being enough.LearnWhat is vibe coding?The word of the moment, what it actually means, and why it changes who gets to build.LearnWhat is an LLM? Tokens, context, and why the AI forgetsThe machine behind every AI tool, in plain words.BuildPlan before you build: from idea to a build planThree honest passes that turn a raw idea into a plan your AI tool can actually build, before you prompt a single screen.BuildWhich no-code / AI tool should I actually use?A decision tree from idea to shipped, without the tool overwhelm.BuildVibe coding best practices for startersSmall steps, clear instructions, and reading errors without panic. The habits that keep AI builds on the rails.
The whole map, below. 8 lessons are live; the rest publishes week by week, in the order a founder needs it.
Stage 1 · Learn
Speak the language
Plain-language explainers for the words you keep hearing. Start here if the jargon is the wall.
The machine words
What is a frontend, actually?The part of your app people see and click, explained for day zero.What is a backend, and where does your data live?The kitchen of your app: where data is stored, logins are checked, and the real work happens.What is a database? (and why a spreadsheet eventually breaks)Where your app's facts live, and the moment Excel stops being enough.
The AI words
The design words
UI vs UX: why your app feels off even when it worksTwo letters apart, completely different jobs.Soon
Stage 2 · Build
Make the thing
The craft of building with AI tools, from your first hour to a working product.
Starting
Backend
Adding logins and accounts, explained for foundersSupabase in plain language: where your users and data actually live.Soon
Stage 3 · Launch
Put it in the world
From working-on-your-screen to strangers using it: shipping, story, and first customers.
Ship it
Connect GitHub so you own your codeThe five-minute setup that makes your work yours, whatever happens to the tool.Soon
Prove demand
Landing pages and waitlists that test demandFind out if anyone wants it before you build it all.Soon
Launch in public
What build in public is, and why it works with no audienceThe launch strategy that costs nothing but honesty.Soon
Stage 4 · Scale
Grow what works
Growth that compounds, a product that stays up, and the people and money questions that arrive with traction.
Channels that compound
SEO for founders in the AI eraRanking on Google and being quoted by ChatGPT and Perplexity, without an agency.Soon
People
Hiring a developer without getting burnedWhat to ask, what to pay, what to own, and the traps to walk around.Soon
What should building my app actually cost?Real ranges, so you can read a quote and know if it's fair.Soon
How to brief a developer when you're not technicalTurn what's in your head into something a developer can build.Soon